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Your Story Is In The Gaps

I like it when bloggers share pictures, especially the ones who aren’t known for their photography. Not because I’m a connoisseur of photography. The truth is that I cannot ordinarily even tell the...

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3 Steps To Figuring Out Your Niche

You have probably read a million times already that finding a niche is critical to your blog’s success. But what if you cannot figure out a niche for yourself? Or, what if you’ve been writing in a...

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Why Partnerships Are Almost Always A Bad Plan, Plus: How To Avoid Getting...

My position on forming partnerships is, roughly, thus: don’t do it. They almost always suck, and they almost always don’t work out. When they are formed between friends, they almost always lead to bad...

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More Unsolicited Advice On Content Campaigns In Social Media

It was almost a year ago that I attended the Mom 2.0 Summit in Houston and listened to a keynote address from Heather Armstrong (Dooce), Maggie Mason (Mighty Girl), and Gabrielle Blair (Design Mom)....

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Tip: Maybe Don’t Let Your Trust Capital Situation Get This Bad

Some of you have been asking me to write about MckMama for a while now. (If you’re not familiar with MckMama, she is a blogger named Jennifer McKinney who blogs at MyCharmingKids.net, and who is most...

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Tips For Conference Newbies

There are tons of blogging conferences coming up, and because I know these can cause an unusual amount of anxiety in otherwise normal people, I thought I’d give you some more tips on how to make the...

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Unpaid Writers, Both Literal And Hypothetical

Kids, if you haven’t yet noticed, I’m just going to come right out and say it: I’m not functioning at full capacity lately. As such I’ve found it very difficult to write good content for this section...

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Promotional Method: Sponsored Posts That Aren’t Technically Sponsored Posts

There’s a tactic for promotion in blogs that has been gaining popularity about which I have mixed feelings. On the one hand, it annoys the crap out of me that bloggers who do this assume nobody can...

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Why You Should Always Remember That Most People Have No Taste

Everybody wonders why some popular blogs are popular, when there are smaller blogs that are more interesting that stay unsuccessful. Though this is not always the case, it’s often very difficult to...

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How To Optimize Your Blog For Getting Deals With Book Marketers [Advice From...

Today I’m excited to announce a guest post from a publishing industry insider. By day, Ginger works as a marketing executive in the publishing industry, and below she has provided some thoughts on how...

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